Repairs damaged hair: this shampoo is specially formulated with hydrolyzed wheat protein extract that helps it penetrate the hair shaft while cleansing, to repair and reverse damage caused by styling, colouring, and chemically treating hair, as well as from external elements such as dust and pollution. Strengthens hair: the wheat protein extract and antioxidants in this shampoo restore cystine in the hair, strengthen hair follicles and enhance elasticity of the hair strands, which helps to prevent breakage, leaving your hair strong and healthy. Combats UV penetration: the wheat protein extracts also protect hair from UV radiation that diminishes protein content and damages the hair, by gently combatting penetration of UV rays. Improves hair volume: as hydrolyzed wheat protein extract acts as a humectant that prevents moisture loss from the hair, due to its ability to form a film around the strands, this shampoo thoroughly moisturizes and hydrates the hair, improving its volume after every use.